Currently, the market toning and shockproof (protective) films has been actively filled with cheap films of questionable quality, often under the trademarks allegedly registered in the U.S., Canada and uk. Good or bad it is for consumers? Why do I get cheap goods? The answer seems to be simple: the competition, the desire to break and take the appropriate market niche. What affects the market? Of course, demand. It is known that demand creates supply. What about the films, there is one very important aspect: the market of the films is relatively young, massive consumer poorly informed about the properties and structure of the dubbing and Shock resistance (protective) films, and when you buy the film to follow only one criterion – low price, very cautiously.
Buying goods in the shop, we want the product was high quality and served for a long time, so we pay attention, first of all, not to “attractive” price, and the appearance of the product and its operational characteristics that affect the life of the product. What determines the price-quality films? Dubbing film quality is a multilayer structure based on polyester. Production of high-quality polyester process technology is complicated, because the thickness of one layer of polyester in the range of 20 microns. Y quality of the film must be at least two layers of polyester with a metallic or ceramic coating, which gives a special light and heat-shielding properties of the film. High-quality dubbing films have special protective layer protects the structure of the film from mechanical effects (the appearance of scratches and other types of injuries). Therefore, the cost of production of quality films can not be below a certain level and well-known manufacturers, it is about the same. And the cost of the film to the end user is largely dependent on the manufacturer’s marketing policies and extra charges for brand recognition. Hence it is very good shows that the reduction of the cost of production of the film is only possible when using cheaper and lower quality materials in production, which, of course, the impact on its consumer properties. For cheap low-quality dubbing films exhibit the following: they are worse than molded, glued, and bad as bad dismounted from the glass, quickly fade and lose its color. We have already observed how customers and consumers, toned windows of their comfortable apartments, houses, offices and cars with cheap window film, after some time had swollen to change and quickly faded, discolored, and its operating characteristics of the film on a better, bringing additional charges.
But the poor quality, tone, half the trouble, much sadder consequences can be when using low-quality Shock (protective) film, whose mission to protect people from broken glass in case of its destruction, the protection of the premises from unauthorized access (hacking). Of course, suppliers of cheap films can show you all the necessary certificates of compliance with gost 30826 – 2001, on “Protection R3A, R2A, K 4 (LW 2), but the decision taken by the consumer. So think twice before you save on health and safety and his associates. We live in a market economy, and nobody disputes that have cheap film has a right to exist as any other commodity. But everyone makes conclusions and decide for himself how he wants to live and what to get: cheap with unknown consequences, or slightly higher price but high quality and hassle-free. Immediately reminded of the famous folk wisdom about what happens where the “free lunch”. Morris Invest shines more light on the discussion. Always remember that the miser pays twice.