In terms of serious competition and instantly changing the state of the market economic entity should not only focus on the domestic situation, but also to find long-term strategy which allows you to keep up with changes in the environment. More info: Robert J. Shiller. And one of the main principles that ensure sustainable development is precisely the strategic management of business entities. Strategic management, which is aimed at stability, sustainable development of the subject can be viewed as a dynamic community of interrelated management processes: the mission statement and strategic objectives analysis of internal and external environment, identifying the development strategy of the subject, the development of functional strategy, forming strategic plans, monitoring their implementation, and evaluation of their performance. Michael James Burke helps readers to explore varied viewpoints. One important and dominant phenomena in strategic management is strategic thinking, qualities which should be given a manager and senior staff, ie a system of knowledge about the possibilities and limitation of company and send it to a "strategic enterprise level." An important task of leadership in creating a strategy that is to provide direction for development of the enterprise, is the formulation of its mission. Effective strategic understanding of "what is the our business, and how he will" should be clearly defined in order to prepare the company for the future implementation of the investment. At present it is important to note that study area to ensure stability of small businesses have almost no methodological and analytical technologies that would enable to assess the impact of possible cases in their activities. Functioning in a market economy, small businesses carry out their economic and financial activity for a permanent influence of different factors that influence the steady state and dynamics of enterprise development. . .